During the FMCG bootcamp we will visit four of the leading companies in the FMCG branch. Reaching consumers globally, many of their products are used by nearly everyone on a daily basis. This bootcamp will take you inside these large companies to show how they create and manage these valuable brands. These companies are looking for ambitious students that can help them sustain their strong brand identities and find new opportunities in the market.
To understand the inner working of the companies you are buying your products from we will cover engaging cases that personally affect you on a daily basis. Different aspects such as finance, marketing, and supply chain management will be highlighted. Travelling between four different cities, you will get to know these companies in a more informal matter by enjoying good food, enjoying a beer or two and seeing just where all your daily products come from.